If you are just staring a business, you likely need advertising. Marketing your business is important if you want customers to know that you exist. Marketing can get very expensive, particularly if you are not aware of the cheap ways to advertise.
When you are just starting out, you have to be smart with your marketing. You want to make the most of the money that you have available and there are some very cost effective ways for you to get the word out about your business that will not drain your budget.
This is the age of the internet, which means that podcasts can be your best friend. Podcasts are reasonably priced and you should be able to find popular ones that are related to the type of business that you have. Sponsoring a podcast can be very beneficial and it helps you to make the most of your advertising budget.
Social media marketing can be a very lucrative way to get the word out about your new venture and for the most part, social media marketing will not cost you anything. Set up a Facebook fan page and an Instagram page to share posts with your followers. You can get family and friends to join your pages and then they can share them with their family and friends. In just a matter of days, you could have thousands of social media followers who are all watching to see what you say about your business. If you choose social media marketing, it is important that you do not let your pages grow stagnant. Take time every week to set up posts and publish them regularly, at least every other day so that your followers stay interested in your business and in what you have to say.
If you have a commercial, you can post it to YouTube as opposed to having it on television. It costs you nothing to post to YouTube whereas a television commercial could run into thousands of dollars. You can also create flyers and hand them out. This works really well if you are a local business and it is a very inexpensive way to tell the community about what you have to offer.
Finally, consider email marketing. Email marketing is cost efficient and can help you to reach thousands. Set up a newsletter on your website and publish one to your subscribers regularly. Offer them incentives for visiting your site and even for sharing your business with others.