How Does a New Business Get Its Name Out Onto the Street?
New businesses are started up at an amazing rate, with America, the heart of the capitalist world, the biggest engine for new business growth. It’s reckoned that more than 600, 000 new ventures are begun in the US every year.
In the UK, meanwhile, there are estimated to be 4. 8 million separate small businesses in existence, according to the Federation of Small Businesses. These companies are estimated to provide jobs for 47 per cent of the people estimated to work for private companies, and account for 99. 9 per cent of all businesses in the private sector. They also generate a combined turnover of 1, 500 billion.
So when you decide that your own future lies in running your own business, the one thing which is most clear is that you are not alone.
Some businesses can exist perfectly well as home-run enterprises, needing little or no publicity beyond that which they can create for themselves of through word of mouth.
But if a new venture is expecting to attract interest from people outside its existing contacts base, it is almost certain to need to give some thought to promoting itself, and which are the best means available of doing so.
The French Emperor Napoleon famously remarked that he observed Britain to be a nation of shopkeepers, and while big businesses have taken a tighter hold over commercial activity progressively since his day, the UK remains a country where many people envisage their future as being involved in retailing some kind of product to others.
We may all have a little of the sales person inside us – but people have massively varying degrees of success in marketing themselves, and their products, to their potential customer base.
This is why most new ventures require some help in taking those important first steps to getting themselves established – and good old physical advertising remains one of the most effective means available of doing this.
It’s a common myth that point-of-sale material is only of use in a shop, however. Think of this – every time you walk into a branch of your bank or anywhere else where you make a financial transaction, what’s one of the first things you see? It’s rows of leaflet holders, all stuffed full with documents containing all the essential information about that company’s products, there for you to take away and browse at your leisure.
This kind of ‘soft selling’ is everywhere, so if you’re starting up your own company, it’s a good idea to find out how it can help you as soon as possible.
People may increasingly be getting their information from the internet, but it still remains that written communications are considered more authoritative, are looked at more often, and reacted to more readily by people when they are making a buying decision.
So posters, leaflets, banners and product stands are all vital means of helping any fledgling business get its name out there among its potential customers. And the biggest companies in the world prove that, the more people see a company’s branding, the closer they feel they can identify with it. So the starting point for a business success is using products and displays to shout about what you have to offer.